Using Technology to Increase Your Business Productivity

Using Technology to Increase Your Business Productivity 1394/12/22

Using Technology to Increase Your Business Productivity Most everyone can agree that business productivity can be traced to an organization's ability to successfully execute on overall strategy. What else ensures business success? Businesses need engaged and highly productive employees executing on goals that are aligned with the organization's strategic objectives. And, if execution is the…


5 Phases of project management 1394/12/8

5 Phases of project management Project management is the application of knowledge, skills, tools, and techniques to a broad range of activities in order to meet the requirements of a particular project. There are five phases of project management and if the lifecycle provides a high-level view of the project, the phases are the roadmap to accomplishing it. Phase 1: Project Initiation This is the start…


E-commerce and its advantages

E-commerce and its advantages 1394/11/11

E-commerce and its advantages The buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents. E-commerce is widely considered the buying and selling of products over the internet, but any transaction that is completed solely through electronic measures can be considered e-commerce. advantages of ecommerce 1.  Overcome…


Knowledge management process

Knowledge management process 1394/11/4

Knowledge management process Knowledge management (KM) is the process of capturing, developing, sharing, and effectively using organizational knowledge. It refers to a multi-disciplinary approach to achieving organizational objectives by making the best use of knowledge. An established discipline since 1991 ,KM includes courses taught in the fields of business administration, information systems,…


Analyzing Customers in Your Business Plan

Analyzing Customers in Your Business Plan 1394/10/26

Analyzing Customers in Your Business Plan The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must: 1. Identify its target customers 2. Convey the needs of these customers 3. Show how its products and services satisfy these needs The first step of the Customer Analysis is to define exactly which customers the company is serving.…


Changes in the business enviornment

Changes in the business enviornment 1394/10/24

Changes in the business enviornment The business environment in which firms operate lies outside themselves. It is their external environment, which is always changing. Some changes are so dramatic that everybody notices them, but others may creep up on an industry over the years and be largely ignored for too long. Changes take many forms and create new challenges. For an industry as a whole, it…


Business Management Skills

Business Management Skills 1394/10/24

Business Management Skills To run a successful business you need a diverse range of business management skills. When you start your business it’s likely that your responsibilities will include:     sales and marketing;     accounts;     human resources; and     information technology (IT). How confident do you feel in your ability to…


What is Self-Management?

What is Self-Management? 1394/10/24

What is Self-Management? Self-Management brings organizational structure to an enterprise spontaneously.  Individual Colleagues, directed by their Personal Commercial Mission, are principally responsible for organizing their relationships.  Their Personal Commercial Mission is their "boss."  The managerial functions of planning, organizing, staffing, directing and controlling…


The Importance of Customer Service

The Importance of Customer Service 1394/10/23

The Importance of Customer Service The importance of customer service is considered an after thought by many businesses. Customer service, by definition, is about serving people; it should be genuine, personalized, and compassionate or, simply put, human. For most organizations, customer service is an afterthought. And since servicing customers is primarily viewed as a cost center, customers are often…


Why Is Advertising so Important to Business?

Why Is Advertising so Important to Business? 1394/10/21

Why Is Advertising so Important to Business? As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can't rely on a one-time announcement or word-of-mouth chatter…


Why is Branding Important When it Comes to Your Marketing?

Why is Branding Important When it Comes to Your Marketing? 1394/10/13

Why is Branding Important When it Comes to Your Marketing? Brand can be a name, term, sign, symbol or design, or a combination of  these elements that identify products or  services of a seller.  These elements  differentiate the goods and or service from other sellers. Branding is not only about getting your target market to select you over the competition, but it is about getting…


6 Ways Social Media Will Enhance Your Content Marketing

6 Ways Social Media Will Enhance Your Content Marketing 1394/10/9

6 Ways Social Media Will Enhance Your Content Marketing Content marketing is one of the fastest growing methods of digital marketing. It provides a great way for you to engage with your customers and to get found on the major search engines. However, social media is often viewed as a separate strategy from you content marketing, when in truth, it should be one of the primary tools you utilize when…


7 Ways to Bootstrap Your Business to Success 1394/10/5

7 Ways to Bootstrap Your Business to Success Most first-time entrepreneurs seem to believe the myth that they need a minimum of a half a million dollars to start a business. At least that is usually the lowest number I see requested from our local angel investment group. In reality, over 80 percent of successful new businesses are self-funded for much less -- often as little as $10,000. I’m…


Service and selling strategies at the time of sale 1394/10/5

Service and selling strategies at the time of sale After-sales service starts from the moment your customer has made their decision to buy, even before you've completed the sale transaction. After-sales service includes service at point of sale, such as:     thanking customers for their business     confirming sales or delivery arrangements verbally or by email or…


Relationship Marketing: 4 things you need to know 1394/10/3

Relationship Marketing: 4 things you need to know Relationship marketing is a form of marketing that focuses on creating, maintaining and growing business relationships between an organization and its customers. Relationship marketers focus on the quality, longevity, depth and value of the relationship with customers on an individual or personal level. This form of marketing is an offshoot of Customer…


What is a customer loyalty program? 1394/10/3

What is a customer loyalty program? Loyalty programs are structured marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program. Many such programs exist covering most types of business, each one having varying features and rewards schemes. In marketing generally and in retailing more specifically, a loyalty card, rewards…


How to Develop Good Communication Skills

How to Develop Good Communication Skills 1394/3/25

How to Develop Good Communication Skills The ability to communicate effectively is important in relationships, education and work. Here are some steps and tips to help you develop good communication skills.   Part 1 of 4: Understanding the Basics of Communication Skills 1 Know what communication really is. Communication is the process of transferring signals/messages between a sender and a receiver…


Careers in Relationship Marketing 1393/11/11

Careers in Relationship Marketing Brand Manager Brand managers organize and supervise all of the marketing that accompanies a specific brand. They are not focused on marketing a whole company or a single product. Their focus is on brands and their public image. Brand managers will do everything in their power to position their brand as integral to the lives and identities of their customers. Education/Experience…


Relationship Marketing

Relationship Marketing 1393/11/11

Relationship Marketing Explore the Strategy of Relationship Marketing One of the most expensive and difficult tasks facing any business is acquiring new customers. Earning a potential customer's attention, making a convincing pitch, and then facilitating the accompanying sale can leads to huge expenses when every step is considered. According to business authors Emmett C. Murphy and Mark A. Murphy,…


Pivotal CRM 1393/10/27

Pivotal CRM Pivotal CRM is a full-featured CRM platform built on the Microsoft .NET framework, suited to organizations of all sizes that are looking to take their business to the next level with CRM processes, including sales force, marketing, and service automation. Unlike most CRM solutions, Pivotal is built on a flexible platform that gives you a customized CRM experience built around your business…


INTERNATIONAL MARKETING 1393/10/18

 INTERNATIONAL MARKETING International marketing takes place when a business directs its products and services toward consumers in a country other than the one in which it is located. While the overall concept of marketing is the same worldwide, the environment within which the marketing plan is implemented can be dramatically different from region to region. Common marketing concerns—such…


Global marketing

Global marketing 1393/10/18

Global marketing Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with…


Customer relationship management

Customer relationship management 1393/10/18

Customer relationship management Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. CRM Solutions CRM Solutions come with many features and tools and it's important for a company to choose…


Developing a customer service program

Developing a customer service program 1393/10/18

Developing a customer service program Excellence in customer service is the differentiator that creates a strong reputation for an organisation in today's market place, and is the basis of success for all organisations. It is a measure of whether your organisation is one where people want to work, investors want to invest, and from which customers want to buy. Customer service definition Customer…


The importance of exceeding customer expectations

The importance of exceeding customer expectations 1393/10/18

The importance of exceeding customer expectations Customer service has never been so important, yet many firms seem to have lost sight of their customers' needs, argues customer service consultant Derek Bishop Efficiency is a huge challenge for businesses. However, the drive for efficiency can jeopardise good customer service. In the pursuit of keeping costs as low as possible, many businesses…


How to turn good service into more sales

How to turn good service into more sales 1393/10/17

How to turn good service into more sales Cross-selling and upselling can make a huge difference to your sales figures. Derek Bishop, managing director of Abeo Consulting, explains how customer service plays an important role in making more sales Ask the right questions The problem with many cross-sell or upsell conversations is that they are too artificial - the sales person may be following a script…


How to deliver first-class customer service

How to deliver first-class customer service 1393/10/17

How to deliver first-class customer service Customers are the lifeblood of any business, so treating them well should always be a priority. By regularly exceeding expectations, you can boost customer satisfaction and retention. Why not encourage them to become a brand ambassador? you can go beyond your customers’ expectations. Exceeding customer expectations should start at the enquiry stage…


Top 10 Skills Needed for Marketing

Top 10 Skills Needed for Marketing 1393/10/13

Top 10 Skills Needed for Marketing Like many careers, marketing careers require you to have a variety of skills that not every person has. You can see these skills come out when watching a great marketer, but how do you know what you need to be successful in marketing. These are the skills needed for marketing: 1. Good Writer An underrated part of the job for marketers is good writing. If you knew…


What is Telemarketing?

What is Telemarketing? 1393/9/24

What is Telemarketing? telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telephonists The…


Customer needs

Customer needs 1393/9/24

Customer needs Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think, and feel about a company and/or its products is a key aspect of business success. Attitudes are shaped by experience of the product, the opinions of friends, direct dealings with the company, and the advertising and other representations of the company.…


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