Careers in Relationship Marketing

Brand Manager

Brand managers organize and supervise all of the marketing that accompanies a specific brand. They are not focused on marketing a whole company or a single product. Their focus is on brands and their public image. Brand managers will do everything in their power to position their brand as integral to the lives and identities of their customers.


All brand managers will need to have a degree in marketing. Managers of major brands typically have advanced degrees and years of experience working for a company. Brand managers have to be able to think about advertising abstractly and use a variety of different marketing channels to push the image of their brand.

Human Resources Manager

Human resource managers are responsible for recruiting, hiring, and training all of a company's employees. A large part of relationship marketing involves training staff on the most effective ways to interact with customers. The human resource manager will lead this training and help instill a company culture that extends out to the customer.


A degree in marketing is not necessary to become a human resources manager. Most have degrees specifically in human resources or another aspect of business administration. The best human resources managers are effective leaders and trainers that can help mold a model employee without being forceful or patronizing.

Sales Associate

Sales associates are the front line sales staff for a company. They will answer questions, address concerns, and recommend other products a customer might like. Since they deal face to face with the customer they are a key part of how that customer perceives the company. Well trained sales associates create exemplary customer experiences that promote customer loyalty.


Sales associates will not need to have a degree in marketing, but it can be very helpful. There are a number of common strategies shared between selling and marketing. As the face of the company and the representative of a product or brand, the sales associate has to understand what the customer wants and how to best deliver that. This is typically an entry level job available to people with little experience.

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