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TOLUE SOFT COMPANY CRM Customer Relationship Management - مقالات
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Why is customer relationship management (crm) important?

Why is customer relationship management (crm) important? The role of customer relationship management is crucial in achieving success in any business. Because the role of customers is crucial to the success of any business. Better results will be given to customers in every business. In fact, customers are the main sources of each organization, and the manager and staff of each organization should…


Customer ranking is a step towards improving customer relationship with the organization

Customer ranking is a step towards improving customer relationship with the organization The role changes for your organization's and your company's contacts can be as follows: First, one or a set of contacts in the role of a clue enter the system. By conducting marketing processes, a clue becomes manual or automatic. By making the first sale, an opportunity audience is converted to a customer.…


What is loyalty card?

Loyalty cards through CRM system store the purchase information, scores, and the amount of customer charging. In other words, in addition to the goods and services customers receive an additional gift that through which they can gain more benefits by remaining faithful to the organization. With this card is created a valuable database of loyal customers that its real value will be determined at the…


How does Tolue Customer Club Management Software work?

Tolue Customer Club Management software is connected to the Tolue Customer Relationship Management software. Creating an integrated structure between Club and CRM enables the managers to enforce the customer retention methods intelligently in an interactive space between the organization and customers. In fact, the Clubs that are separate from the CRM systems can not perform intelligently and will…


1395/10/22

CRM BUYER’S GUIDE

CRM BUYER’S GUIDE Essential checkpoints to review while choosing the best CRM for your business GETTING YOUR CRM STRATEGY RIGHT While starting a new CRM initiative a company has to answer a main question: how technology will help the company to gain competitive advantage by successfully managing key business operations like marketing, sales and service, separately or all together. Your driving…


Using Technology to Increase Your Business Productivity

Using Technology to Increase Your Business Productivity Most everyone can agree that business productivity can be traced to an organization's ability to successfully execute on overall strategy. What else ensures business success? Businesses need engaged and highly productive employees executing on goals that are aligned with the organization's strategic objectives. And, if execution is the…


5 Phases of project management Project management is the application of knowledge, skills, tools, and techniques to a broad range of activities in order to meet the requirements of a particular project. There are five phases of project management and if the lifecycle provides a high-level view of the project, the phases are the roadmap to accomplishing it. Phase 1: Project Initiation This is the start…


E-commerce and its advantages

E-commerce and its advantages The buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents. E-commerce is widely considered the buying and selling of products over the internet, but any transaction that is completed solely through electronic measures can be considered e-commerce. advantages of ecommerce 1.  Overcome…


Knowledge management process

Knowledge management process Knowledge management (KM) is the process of capturing, developing, sharing, and effectively using organizational knowledge. It refers to a multi-disciplinary approach to achieving organizational objectives by making the best use of knowledge. An established discipline since 1991 ,KM includes courses taught in the fields of business administration, information systems,…


Analyzing Customers in Your Business Plan

Analyzing Customers in Your Business Plan The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must: 1. Identify its target customers 2. Convey the needs of these customers 3. Show how its products and services satisfy these needs The first step of the Customer Analysis is to define exactly which customers the company is serving.…


Changes in the business enviornment

Changes in the business enviornment The business environment in which firms operate lies outside themselves. It is their external environment, which is always changing. Some changes are so dramatic that everybody notices them, but others may creep up on an industry over the years and be largely ignored for too long. Changes take many forms and create new challenges. For an industry as a whole, it…


Business Management Skills

Business Management Skills To run a successful business you need a diverse range of business management skills. When you start your business it’s likely that your responsibilities will include:     sales and marketing;     accounts;     human resources; and     information technology (IT). How confident do you feel in your ability to…


What is Self-Management?

What is Self-Management? Self-Management brings organizational structure to an enterprise spontaneously.  Individual Colleagues, directed by their Personal Commercial Mission, are principally responsible for organizing their relationships.  Their Personal Commercial Mission is their "boss."  The managerial functions of planning, organizing, staffing, directing and controlling…


The Importance of Customer Service

The Importance of Customer Service The importance of customer service is considered an after thought by many businesses. Customer service, by definition, is about serving people; it should be genuine, personalized, and compassionate or, simply put, human. For most organizations, customer service is an afterthought. And since servicing customers is primarily viewed as a cost center, customers are often…


Why Is Advertising so Important to Business?

Why Is Advertising so Important to Business? As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can't rely on a one-time announcement or word-of-mouth chatter…


Why is Branding Important When it Comes to Your Marketing?

Why is Branding Important When it Comes to Your Marketing? Brand can be a name, term, sign, symbol or design, or a combination of  these elements that identify products or  services of a seller.  These elements  differentiate the goods and or service from other sellers. Branding is not only about getting your target market to select you over the competition, but it is about getting…


6 Ways Social Media Will Enhance Your Content Marketing

6 Ways Social Media Will Enhance Your Content Marketing Content marketing is one of the fastest growing methods of digital marketing. It provides a great way for you to engage with your customers and to get found on the major search engines. However, social media is often viewed as a separate strategy from you content marketing, when in truth, it should be one of the primary tools you utilize when…


7 Ways to Bootstrap Your Business to Success Most first-time entrepreneurs seem to believe the myth that they need a minimum of a half a million dollars to start a business. At least that is usually the lowest number I see requested from our local angel investment group. In reality, over 80 percent of successful new businesses are self-funded for much less -- often as little as $10,000. I’m…


Service and selling strategies at the time of sale After-sales service starts from the moment your customer has made their decision to buy, even before you've completed the sale transaction. After-sales service includes service at point of sale, such as:     thanking customers for their business     confirming sales or delivery arrangements verbally or by email or…


Relationship Marketing: 4 things you need to know Relationship marketing is a form of marketing that focuses on creating, maintaining and growing business relationships between an organization and its customers. Relationship marketers focus on the quality, longevity, depth and value of the relationship with customers on an individual or personal level. This form of marketing is an offshoot of Customer…


What is a customer loyalty program? Loyalty programs are structured marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program. Many such programs exist covering most types of business, each one having varying features and rewards schemes. In marketing generally and in retailing more specifically, a loyalty card, rewards…


How to Develop Good Communication Skills

How to Develop Good Communication Skills The ability to communicate effectively is important in relationships, education and work. Here are some steps and tips to help you develop good communication skills.   Part 1 of 4: Understanding the Basics of Communication Skills 1 Know what communication really is. Communication is the process of transferring signals/messages between a sender and a receiver…


Careers in Relationship Marketing Brand Manager Brand managers organize and supervise all of the marketing that accompanies a specific brand. They are not focused on marketing a whole company or a single product. Their focus is on brands and their public image. Brand managers will do everything in their power to position their brand as integral to the lives and identities of their customers. Education/Experience…


Relationship Marketing

Relationship Marketing Explore the Strategy of Relationship Marketing One of the most expensive and difficult tasks facing any business is acquiring new customers. Earning a potential customer's attention, making a convincing pitch, and then facilitating the accompanying sale can leads to huge expenses when every step is considered. According to business authors Emmett C. Murphy and Mark A. Murphy,…


1393/10/27

Pivotal CRM

Pivotal CRM Pivotal CRM is a full-featured CRM platform built on the Microsoft .NET framework, suited to organizations of all sizes that are looking to take their business to the next level with CRM processes, including sales force, marketing, and service automation. Unlike most CRM solutions, Pivotal is built on a flexible platform that gives you a customized CRM experience built around your business…


 INTERNATIONAL MARKETING International marketing takes place when a business directs its products and services toward consumers in a country other than the one in which it is located. While the overall concept of marketing is the same worldwide, the environment within which the marketing plan is implemented can be dramatically different from region to region. Common marketing concerns—such…


Global marketing
1393/10/18

Global marketing

Global marketing Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with…


Customer relationship management

Customer relationship management Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. CRM Solutions CRM Solutions come with many features and tools and it's important for a company to choose…


Developing a customer service program

Developing a customer service program Excellence in customer service is the differentiator that creates a strong reputation for an organisation in today's market place, and is the basis of success for all organisations. It is a measure of whether your organisation is one where people want to work, investors want to invest, and from which customers want to buy. Customer service definition Customer…


The importance of exceeding customer expectations

The importance of exceeding customer expectations Customer service has never been so important, yet many firms seem to have lost sight of their customers' needs, argues customer service consultant Derek Bishop Efficiency is a huge challenge for businesses. However, the drive for efficiency can jeopardise good customer service. In the pursuit of keeping costs as low as possible, many businesses…