Loyalty cards through CRM system store the purchase information, scores, and the amount of customer charging. In other words, in addition to the goods and services customers receive an additional gift that through which they can gain more benefits by remaining faithful to the organization. With this card is created a valuable database of loyal customers that its real value will be determined at the…

The Importance of Customer Service The importance of customer service is considered an after thought by many businesses. Customer service, by definition, is about serving people; it should be genuine, personalized, and compassionate or, simply put, human. For most organizations, customer service is an afterthought. And since servicing customers is primarily viewed as a cost center, customers are often…

Why Is Advertising so Important to Business? As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can't rely on a one-time announcement or word-of-mouth chatter…

Service and selling strategies at the time of sale After-sales service starts from the moment your customer has made their decision to buy, even before you've completed the sale transaction. After-sales service includes service at point of sale, such as:     thanking customers for their business     confirming sales or delivery arrangements verbally or by email or…

Developing a customer service program Excellence in customer service is the differentiator that creates a strong reputation for an organisation in today's market place, and is the basis of success for all organisations. It is a measure of whether your organisation is one where people want to work, investors want to invest, and from which customers want to buy. Customer service definition Customer…

The importance of exceeding customer expectations Customer service has never been so important, yet many firms seem to have lost sight of their customers' needs, argues customer service consultant Derek Bishop Efficiency is a huge challenge for businesses. However, the drive for efficiency can jeopardise good customer service. In the pursuit of keeping costs as low as possible, many businesses…

How to turn good service into more sales Cross-selling and upselling can make a huge difference to your sales figures. Derek Bishop, managing director of Abeo Consulting, explains how customer service plays an important role in making more sales Ask the right questions The problem with many cross-sell or upsell conversations is that they are too artificial - the sales person may be following a script…

Real Estate CRM Software CRM software for the real estate industry manages client data, tracks interactions and automates workflows. This increases efficiency and organization and enables buying and selling agents to close more deals, faster. A homebuyer fills out an online form requesting to see a property listed on your website. With a real estate CRM system, this lead might show up in the user…

Insurance CRM Software Insurance is one of the most complex financial services products, where the strength and depth of the customer relationship determines the success or failure of sales efforts. Customers need guidance and reassurance from someone they trust. Customer relationship management (CRM) software for insurance companies is designed to automate and simplify the entire insurance workflow.…

An Overview of Customer Relationship Management   CRM is a highly fragmented environment and has come to mean different things to different people McKie (2000). One view of CRM is the utilisation of customer related information or knowledge to deliver relevant products or services to customers Levine (2000). Whilst such definitions are widespread they tend to offer a narrow insight into the goals…