Analyzing Customers in Your Business Plan The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must: 1. Identify its target customers 2. Convey the needs of these customers 3. Show how its products and services satisfy these needs The first step of the Customer Analysis is to define exactly which customers the company is serving.…

Why is Branding Important When it Comes to Your Marketing? Brand can be a name, term, sign, symbol or design, or a combination of  these elements that identify products or  services of a seller.  These elements  differentiate the goods and or service from other sellers. Branding is not only about getting your target market to select you over the competition, but it is about getting…

6 Ways Social Media Will Enhance Your Content Marketing Content marketing is one of the fastest growing methods of digital marketing. It provides a great way for you to engage with your customers and to get found on the major search engines. However, social media is often viewed as a separate strategy from you content marketing, when in truth, it should be one of the primary tools you utilize when…

7 Ways to Bootstrap Your Business to Success Most first-time entrepreneurs seem to believe the myth that they need a minimum of a half a million dollars to start a business. At least that is usually the lowest number I see requested from our local angel investment group. In reality, over 80 percent of successful new businesses are self-funded for much less -- often as little as $10,000. I’m…

Relationship Marketing: 4 things you need to know Relationship marketing is a form of marketing that focuses on creating, maintaining and growing business relationships between an organization and its customers. Relationship marketers focus on the quality, longevity, depth and value of the relationship with customers on an individual or personal level. This form of marketing is an offshoot of Customer…

Careers in Relationship Marketing Brand Manager Brand managers organize and supervise all of the marketing that accompanies a specific brand. They are not focused on marketing a whole company or a single product. Their focus is on brands and their public image. Brand managers will do everything in their power to position their brand as integral to the lives and identities of their customers. Education/Experience…

Relationship Marketing Explore the Strategy of Relationship Marketing One of the most expensive and difficult tasks facing any business is acquiring new customers. Earning a potential customer's attention, making a convincing pitch, and then facilitating the accompanying sale can leads to huge expenses when every step is considered. According to business authors Emmett C. Murphy and Mark A. Murphy,…

 INTERNATIONAL MARKETING International marketing takes place when a business directs its products and services toward consumers in a country other than the one in which it is located. While the overall concept of marketing is the same worldwide, the environment within which the marketing plan is implemented can be dramatically different from region to region. Common marketing concerns—such…

Global marketing Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with…

Top 10 Skills Needed for Marketing Like many careers, marketing careers require you to have a variety of skills that not every person has. You can see these skills come out when watching a great marketer, but how do you know what you need to be successful in marketing. These are the skills needed for marketing: 1. Good Writer An underrated part of the job for marketers is good writing. If you knew…

What is Telemarketing? telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telephonists The…

Customer needs Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think, and feel about a company and/or its products is a key aspect of business success. Attitudes are shaped by experience of the product, the opinions of friends, direct dealings with the company, and the advertising and other representations of the company.…

Five Functions That Illustrate the Importance of Marketing Marketing is an important concept in business and one that several business functions are affected by. The importance of marketing is always increasing. Marketing is perhaps the most important component in determining a business’ profitability and success. There are five functions that clearly illustrate the importance of marketing in…

Customer Importance in Marketing A business can never place too much emphasis on its customers. The customer is the foundation of any business' success. One of the primary goals of any marketing strategy should be to identify and meet the needs of the consumer. Considering customer importance at all stages of the marketing process helps your company to ensure greater customer satisfaction and…