E-commerce and its advantages The buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents. E-commerce is widely considered the buying and selling of products over the internet,…

CRM guide: How social is changing the strategy Rapid changes in social computing, mobile and customer analytics are driving shifts in CRM strategies. In a recent survey, IT identified establishing a CRM strategy as the second greatest challenge, behind instituting…

big data can enhance your customer relations In the age of social media, when the public has a ready-made platform to voice their dismay or approval of a company, getting customer service right has never been more important. Thankfully for organisations there…

What Resolutions Should Marketers Make For 2015? The end of the year is a natural time to reflect on what happened during the previous 12 months. For marketers in 2014, that reflection includes the rise of programmatic. A bigger commitment, industrywide,…