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نرم افزار CRM | نرم افزار مدیریت ارتباط با مشتریان | نرم افزار سی آر ام طلوع - نمایش مقالات - برند یا نام تجاری یا نام و نشان تجاری یا مارک تجاری کدام صحیح است؟
en

تعریف واژه برند به نقل از انجمن بازاریابی آمریکا  «یک نام، واژه، سمبل، یا طرح یا ترکیبی از آن ها است که هدف آن شناساندن محصولات و یا خدمات یک فروشنده یا گروهی از فروشندگان به مشتریان و همچنین تمایز محصولات آن ها از سایر رقبا می‌باشد. یک برند، به یک محصول یا خدمت ابعادی را اضافه می‌کند تا آن محصول یا خدمت از سایرین متمایز گردد. این تمایزها می‌تواند کارکردی منطقی، یا ملموس و یا حتی غیرملموس داشته باشد."

با نظر به تعریف مذکور می توان درک نمود که نام تجاری ،نام ونشان تجاری جزء برند می باشند و قابل استفاده به جای واژه برند نمی باشند بنابراین استفاده از واژه برند صحیح است و نیازی به ترجمه آن نیست.

تاریخ ارسال: 1391/4/31
تاریخ بروزرسانی: 1391/4/31
تعداد بازدید: 1548
ارسال نظر
var doo = 0; if (doo) { $('#demo').animate({ "width": "360px" }, "fast"); } var isOpen = false; $('#demo_cloud1').click(function () { if (isOpen) { $('#demo').animate({ "width": "+=5px" }, "fast") .animate({ "width": "55px" }, "slow") .animate({ "width": "60px" }, "slow"); isOpen = !isOpen; } else { $('#demo').animate({ "width": "-=5px" }, "fast") .animate({ "width": "365px" }, "slow") .animate({ "width": "360px" }, "slow"); $('#demo_content form').show() $('#demo_content form .error').removeClass("error"); $('#demo_submit_submit input').removeAttr('disabled'); isOpen = !isOpen; } });

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